Processed meat, seafood and alternatives to meat will register muted constant value and volume growth over the forecast period. If the war in Ukraine continues to push up prices and lead to heightened price sensitivity, this will dampen volume sales.
Affordability remains a challenge for demand of processed meat, seafood and alternatives to meat. Fresh alternatives are more cost effective and can be bought from traditional grocery retailers as well as informal markets.
Kenyan consumers are more aware of the ingredients of packaged food and are increasingly shying away from processed foods because it is perceived as being unhealthy. Furthermore, the incidence of lifestyle diseases such as high blood pressure, obesity and heart disease are increasing in Kenya and these diseases are often associated with red meat and its high cholesterol content.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!