Over the forecast period, processed meat, seafood and alternatives to meat in Kenya is expected to witness robust growth, albeit from a relatively small base. Growth will be largely driven by the expansion of modern retail channels in the country.
The Kenyan government, acknowledging the increasing incidences of non-communicable diseases (NCDs), has implemented the National Strategic Plan for Prevention and Control of NCDs 2020/21-2025/26. This programme aims to enhance the national health system's capacity for disease management and promote healthier lifestyles.
Increasing health awareness among Kenyan consumers is leading to a shift away from processed foods, perceived as less healthy. The rising incidence of lifestyle diseases such as hypertension, obesity and heart disease, often associated with high cholesterol content in red meat, is influencing dietary choices.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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