Processed Meat, Seafood and Alternatives To Meat in Kenya

November 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat, Seafood and Alternatives to Meat in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat, Seafood and Alternatives to Meat in Kenya?
  • Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Kenya?
  • How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Kenya?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Processed Meat, Seafood and Alternatives To Meat in Kenya - Category analysis

KEY DATA FINDINGS

Value and volume sales rise in 2023
Farmer’s Choice maintains leadership of processed meat
Distribution presents challenges to growth, while shelf stable seafood gains ground
Expansion of modern retail channels to push category growth
Government initiatives and market limitations
Rising health awareness supports sales in plant-based alternatives
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
Table 6 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
Table 7 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
Table 8 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
Table 9 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

Staple Foods in Kenya - Industry Overview

Staple foods in 2023: The big picture
Key trends in 2023
Competitive Landscape
Channel developments
What next for staple foods?
Table 10 Sales of Staple Foods by Category: Volume 2018-2023
Table 11 Sales of Staple Foods by Category: Value 2018-2023
Table 12 Sales of Staple Foods by Category: % Volume Growth 2018-2023
Table 13 Sales of Staple Foods by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Staple Foods: % Value 2019-2023
Table 15 LBN Brand Shares of Staple Foods: % Value 2020-2023
Table 16 Distribution of Staple Foods by Format: % Value 2018-2023
Table 17 Forecast Sales of Staple Foods by Category: Volume 2023-2028
Table 18 Forecast Sales of Staple Foods by Category: Value 2023-2028
Table 19 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
Table 20 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Processed Meat, Seafood and Alternatives to Meat

      • Shelf Stable Processed Red Meat
      • Shelf Stable Processed Poultry
      • Chilled Processed Red Meat
      • Chilled Processed Poultry
      • Frozen Processed Red Meat
      • Frozen Processed Poultry
    • Shelf Stable Seafood
    • Chilled Processed Seafood
    • Frozen Processed Seafood
    • Chilled Meat and Seafood Substitutes
    • Frozen Meat and Seafood Substitutes
    • Shelf Stable Meat and Seafood Substitutes
  • Tofu and Derivatives

Processed Meat, Seafood and Alternatives to Meat

This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.

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