The impact of the pandemic has extended to consumers’ lifestyles and spending choices, and thus will bring growth to certain categories, such as processed meat and processed seafood. Months of lockdowns have not only provided people with more time to cook at home, but also have nurtured their habit of cooking for themselves.
Meat and seafood substitutes became a heated concept amongst venture capitals in 2021, and many brands received a large amount of financing to accelerate growth by collaborating with leading chained fast food players and coffee shops. For example, Starfield launched a beef alternative roll in collaboration with Sam’s in 2022, as a continuation of its B2B2C strategy, which aims to reach and educate consumers through retailers instead of direct to consumers.
As mindful eating is gaining relevance, people are focusing more on the health and nutrition of their daily consumption. Being an important part of the main course, processed meat and processed seafood are also experiencing an upgrade in the quality and nutrition of raw ingredients, as a response to the soaring consumer demand for freshness and nutrition.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!