Growth in retail current value sales of processed meat and seafood will remain vigorous over the forecast period as consumers value the convenience and affordability of such products. The health and wellness trend will continue to exert an influence too, as consumers will continue to seek out premium products, particularly those regarded as healthier – such as all-natural and organic offerings – in growing numbers, with continued growth in the number of single-person households playing a significant role in this.
Meat substitutes remain very much a niche product in Latvia, but they are set to post rapid retail current value sales growth during the forecast period. A growing number of consumers, particularly younger ones, are interested in reducing their consumption of meat for reasons of health, environmentalism and animal welfare, while the product offer is expanding rapidly, with meat processors among the many companies now diversifying into meat substitutes.
The evolution of grocery retail will have a deepening impact on the distribution of processed meat and seafood in Latvia over the course of the review period. Most importantly, German discounter Lidl’s entry into Latvia will further rachet up the level of competition.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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