During the forecast period, frozen processed seafood is expected to generate strong sales growth as the accelerating pace of life in Turkey’s major cities means that consumers will have less time to buy fresh fish and prepare it the same day. Frozen processed seafood makes sense busy consumers as they can store in the freezer for as long as they need, whilst visiting a fishmonger to buy fishermen prepare on the same day puts undue pressure on their busy daily schedules.
The dynamic sales growth that was recorded in shelf stable seafood towards the end of the review period is expected to continue into the forecast period as increased price sensitivity encourages consumers to review their food spending and favour options that represent good value for money. After several months of steep unit price increases across all categories of fresh food and packaged food, the price gap between red meat and seafood has narrowed significantly and this has led to higher demand for shelf stable seafood, especially canned tuna.
The high inflation that was present in Turkey during 2022 is expected to even out during the forecast period, granting consumers greater access to a wider range of products as unit prices for and products become more affordable. This is expected to motivate key companies operating in frozen processed red meat to focus more on innovation and the launch of interesting new products that can attract the attention of sophisticated consumers.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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