Processed meat, seafoods and alternatives to meat will register a healthy increase in constant value and volume sales over the forecast period. Value for money will drive value sales over the forecast period, especially if inflationary pressures continue to linger, and players will have to offer competitive prices in order to compete.
Frozen processed poultry has been boosted by increased distribution, especially through small local grocers, and this will continue over the forecast period. Two significant brands Piolindo (Frigorificos) and Pollo Rey (Avicola Villalobos), both significantly expanded their portfolios during the latter half of the review period to include various wings, nuggets and patties.
Over the forecast period, consumers will be increasingly health conscious, especially in terms of processed chilled meats such as ham, with poultry seen as a healthier option than processed red meats. Red meats such as ham usually have nitrates added during processing and this is believed to be carcinogenic.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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