In 2022, chilled meat and seafood substitutes demonstrated the fastest value growth in alignment with the growing number of vegetarians in Estonia. However, unit prices of meat substitutes have increased in line with inflation and rising production costs, which has dampened retail volume growth in 2022.
Chilled processed poultry is demonstrating the fastest volume growth and the second-fastest value growth rate in 2022. Consumers are looking for a substitute to chilled processed red meat and chilled processed poultry is a popular option since it provides a nutritious alternative and is quick to prepare.
HKScan Estonia AS leads processed meat, seafood and alternatives in 2022 witnessing a rise in retail value share. The company’s popularity is connected with its wide assortment of processed meat goods including unusual and innovative marinade flavours, such as cherry rum or blackberry sauce.
Chilled processed poultry will show the fastest volume and value growth over the forecast period. Chilled processed poultry will be more appealing to consumers in Estonia due to its affordability compared to chilled processed red meat.
Estonians include substitute foods in their diet because of the health benefits, however, consumers also value the natural taste of products. In addition, consumers are paying greater attention to the lower price of these products compared to traditional meat and milk.
In foodservice, chilled processed seafood will show the fastest volume growth over the forecast period. This is due to the popularity of chilled processed seafood as an appetiser alongside beer and stronger alcoholic beverages.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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