Processed Meat, Seafood and Alternatives To Meat in Morocco

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Processed Meat, Seafood and Alternatives to Meat in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Processed Meat, Seafood and Alternatives to Meat in Morocco?
  • Which are the leading brands in Processed Meat, Seafood and Alternatives to Meat in Morocco?
  • How are products distributed in Processed Meat, Seafood and Alternatives to Meat in Morocco?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Processed Meat, Seafood and Alternatives to Meat?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
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Processed Meat, Seafood and Alternatives To Meat in Morocco - Category analysis

KEY DATA FINDINGS

Processed meat, seafood and alternatives to meat lacks innovation, yet still holds some audience appeal
Processed seafood benefits from hygiene concerns regarding “fresh” fish/seafood and the rising popularity of tuna
Intense competition forces players to diversify, with the introduction of healthy brands popular and price points remaining important
Good retail volume growth for seafood expected over the forecast period
Time constraints push consumers to find quick meal alternatives
Processed meat to see modest retail volume growth
Table 1 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2017-2022
Table 2 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2017-2022
Table 3 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2017-2022
Table 4 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2017-2022
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2017-2022
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2017-2022
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2017-2022
Table 10 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2018-2022
Table 11 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2022
Table 12 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2017-2022
Table 13 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2022-2027
Table 14 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2022-2027

Staple Foods in Morocco - Industry Overview

Staple foods in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for staple foods?
Table 15 Sales of Staple Foods by Category: Volume 2017-2022
Table 16 Sales of Staple Foods by Category: Value 2017-2022
Table 17 Sales of Staple Foods by Category: % Volume Growth 2017-2022
Table 18 Sales of Staple Foods by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Staple Foods: % Value 2018-2022
Table 20 LBN Brand Shares of Staple Foods: % Value 2019-2022
Table 21 Penetration of Private Label by Category: % Value 2017-2022
Table 22 Distribution of Staple Foods by Format: % Value 2017-2022
Table 23 Forecast Sales of Staple Foods by Category: Volume 2022-2027
Table 24 Forecast Sales of Staple Foods by Category: Value 2022-2027
Table 25 Forecast Sales of Staple Foods by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Staple Foods by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Processed Meat, Seafood and Alternatives to Meat

      • Shelf Stable Processed Red Meat
      • Shelf Stable Processed Poultry
      • Chilled Processed Red Meat
      • Chilled Processed Poultry
      • Frozen Processed Red Meat
      • Frozen Processed Poultry
    • Shelf Stable Seafood
    • Chilled Processed Seafood
    • Frozen Processed Seafood
    • Chilled Meat and Seafood Substitutes
    • Frozen Meat and Seafood Substitutes
    • Shelf Stable Meat and Seafood Substitutes
  • Tofu and Derivatives

Processed Meat, Seafood and Alternatives to Meat

This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.

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This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.

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