Retail volume growth is expected to be only slightly slower during the forecast period than that seen during the review period due to the dynamism in processed seafood. The recession and the soaring prices of fresh food products, such as fresh fish, will likely prompt price-conscious consumers to turn to shelf stable, chilled and frozen processed seafood.
Although Moroccans will continue to be concerned about whether processed fish is healthy, the lack of time for preparing fresh meals will lead to the use of quick meal alternatives. Companies are expected to highlight the freshness of the ingredients they use in their products, as well as introducing healthier variants, such as promoted as low cholesterol, with fewer additives, or tuna with olive oil.
Processed meat, on the other hand, is set to register modest retail volume growth due mostly to consumers’ growing concerns over health issues and a necessity to eat less meat and more vegetables or fish. However, processed meat remains popular among low- and middle-income consumers, since processed meat sandwiches are a favourite meal and cheap option for the low working classes.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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