Concerns over sustainability, climate change, animal welfare and health will likely continue to motivate more people to reduce their meat consumption which should benefit sales of meat and seafood substitutes. Brands may look to use pack labelling to educate consumers of the benefits of a plant-based diet, with the Naturli’ and Planteslagterne brands having already added this information to their websites.
Frozen products in all categories across processed meat, seafood and alternatives to meat are expected to see among the highest growth rates over the forecast period. This is partly due to the convenience and long shelf life of these products, but also the wide range of new product innovations and the shifting consumption habits of Danes.
Processed poultry, as well as chilled and frozen seafood, should benefit from being seen as a healthier alternative to processed red meat. Consumers are becoming more conscious of the food they put into their bodies and this is having a negative impact on demand for processed red meat which was highlighted by the World Health Organisation as being a potential carcinogen.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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