Shelf stable seafood has been long perceived as a high-sodium, preserved product, which health-conscious consumers tend to avoid. To remove this unhealthy image, low sodium as well as no-sodium formats are becoming the key innovations among companies to step into a healthy positioning.
Over the forecast period, it is expected there will be an increasing demand for alternative foods such as plant-based meat. This demand is rising not only due to the growing number of vegetarians and vegans in the country, but also because an increasing number of consumers are seeking sustainable food.
As agriculture, including livestock, is the main occupation of the traditional Thai population, domestic companies in this industry have benefited from lower production costs compared to the higher costs of imports, and have thus enjoyed decades of being the main players in the category. Charoen Pokphand Foods PCL leads processed meat, seafood and alternatives, thanks to owning a whole supply chain including farms, processing factories, and even outlets (7-Eleven, Makro, CP Fresh, and Lotus’s).
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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