Frozen processed red meat, frozen processed poultry and frozen processed seafood are expected to grow strongly in the foodservice segment in the forecast period as such products provide convenience for operators aiming to add value to their offer and serve quickly. In terms of retail sales, consumers are likely to cook more at home during the weekend, both because of financial concerns and because they became accustomed to the practice during the long periods of home confinement of the COVID-19 crisis.
There is plenty of room for expansion for frozen meat and seafood substitutes, with opportunities to expand the range of flavours on offer, develop wider product ranges and extend the category’s reach across distribution channels. For instance, Nestlé (M) Bhd and Mac Food Services (M) Sdn Bhd are likely to launch extensive ranges of products offering local tastes in frozen meat and seafood substitutes, such as Korean spicy burger patties, plant-based sausages and more.
Grocery retailers such as Giant and Lotus’s are expected to focus on small store formats with limited floor space for selling groceries in line with evolving consumer behaviours during the forecast period. The extensive range of brands and products competing for space in these stores may squeeze out smaller brands, such as Farm's Best, Ayam A1, Nutriplus and more, in frozen processed poultry.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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