Chilled processed seafood is expected to see slow, yet steady growth in retail volume terms throughout the forecast period. This will be due to rising level of health-consciousness, which will lead more consumers to choose fresh fish and seafood, which are widely available at reasonable prices across Italy.
While remaining something of a niche area, meat and seafood substitutes will continue to post strong growth in both current value and retail volume sales terms over the forecast period, thanks to the rising influence of health and sustainability concerns in consumer choices and heavy investment in new product development activity. Plant-based products featuring ingredients other than soy as their main source of protein are expected to perform well, with quinoa, rehydrated pea or lentil varieties being increasingly popular options.
Frozen processed red meat and frozen processed poultry are both projected to show steady growth in retail volume terms over the forecast period, thanks to Italian consumers’ enduring appreciation for the convenience of these product types, a trend that was accelerated by the COVID-19 pandemic. Concerns over the rising cost of living will also push up sales, as consumers seek to save money by reducing the amount of food they throw away.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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