The rising trends towards health and sustainability are expected to continue impacting the consumption of processed meat, seafood and alternatives to meat in the UK, with local consumers migrating to options that they consider healthier and more ethical. This is projected to benefit retail sales of chilled and frozen poultry to the detriment of red meat over the forecast period.
Despite the immediate disruption that the inflationary pressure and the HFSS regulation are projected to have on demand for processed poultry and seafood, chilled and frozen formats are set to return to growth by 2027 at the latest. In contrast, processed red meat retail volume sales are projected to maintain a negative growth trajectory throughout the forecast period, driven by increasing media noise around the negative effects of red meat consumption on health and the environment.
Meat and seafood substitutes and tofu and derivatives will remain by far the most dynamic categories, recording robust year-on-year growth throughout the forecast period. Demand will be driven by the increasing vegan/vegetarian trend, but also by flexitarians and consumers who are curious to experiment with new flavours.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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