Plant-based meat substitutes will continue to gain interest among Greek consumers, bolstered by the emergence of new vegan options. A growing number of people are choosing to replace products of animal origin with plant-based ones, or simply include more of the latter in their diet, for health and/or ethical reasons.
Frozen processed poultry products is in high demand as consumers adopt healthy diets, but also look for convenient solutions that accommodate their modern hectic lifestyles. Companies are trying to adapt to these needs.
Price rises and high energy costs are likely to force brands to rethink marketing strategies in the upcoming period. With overall consumption expected to fall, players are likely to push into other staple categories.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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