The widespread growth in consumer interest in plant-based diets is likely to exert a growing influence on the development of the processed meat, seafood and alternatives to meat category during the forecast period. The Greek market is already seeing an increase in demand for meat substitutes, largely in the form of vegan burgers, which have seen a dramatic rise in sales from a low base in recent years.
Over the forecast period, demand for processed seafood is expected to grow at an accelerated pace, as more and more consumers choose to reduce their meat consumption. This will both be due to the health reasons, as well as out of concern for the environment and animal welfare.
Greek consumers continue to prefer traditional chicken products to organic or free-range chicken. Although the organic and free-range segments have been growing in recent years, with the product offer expanding, price and availability remain key constraints on their further development.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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