Strong value sales growth over 2022 and 2023 has been fuelled by rampant inflation in the aftermath of the pandemic. With international and domestic supply chains severely disrupted as demand returned at pace following the removal of movement and travel restrictions, a consequence of this has been higher costs for both producers and distributors alike, which have been passed on to consumers.
The high rates of inflation that emerged over the review period have yet to subside in New Zealand, but growth has at least stabilised with the official inflation rate holding at 6.7% in March 2023 (as opposed to the Reserve Bank’s target level of between 1-3%).
While New Zealand appears to have reached peak meat consumption, a more conscious kind of meat eater is on the rise in the country. The trend of “reducetarianism” was already emerging before the pandemic, with New Zealanders acutely aware of the environmental impact of their meat consumption, owing to the fact that the meat and dairy industry is New Zealand’s largest greenhouse gas emitter.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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