The development of more effective and coordinated cold chain distribution systems across Pakistan will be a key factor in sales of processed meat, seafood and alternatives to meat during the forecast period, enabling companies to reach out to more remote areas and mitigate some of the issues in delivery and supply chains. In particular, the improvements planned for logistics infrastructure at a local level can be expected to facilitate the supply of many products across the category, resulting in a more consistent availability for consumers and, crucially, lower prices.
The slow but steady return to pre-COVID-19 consumer behaviour is expected to continue across the forecast period, offering scope for growth across all metrics in processed meat, seafood and alternatives to meat. In addition to the reopening of most of the foodservice and hospitality businesses that were forced to limit their operations during 2020 and 2021, many new restaurants have also opened up as the recovery of the hospitality sector picked up pace.
Over the forecast period, the leading players in processed meat, seafood and alternatives to meat will face numerous challenges and opportunities due to rapidly shifting trends within the category. Consumers are expected to demand an increasingly diverse range of products, with healthier options especially likely to prove popular among the affluent professionals that category players wish to target.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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