The forecast period is expected to see the pressure remain on demand for processed meat, seafood and alternatives to meat as the attitudes of local consumers towards many of the products included in the category of processed meat become increasingly ambivalent. Negative perceptions of a wide range of processed meat is due to rising health consciousness and the increasing understanding that many of the products categorised under shelf stable meat and chilled processed meat are made using ingredients of questionable quality.
During the forecast period, demand for meat and seafood substitutes is expected to continue growing at a faster pace than demand for processed meat, with spreading awareness of the negative health implications of a diet that is high in meat set to encourage increasing numbers of Serbians to reduce their meat intake. Central to the development of the category is set to be the widening assortment of products available on retail shelves, with consumers expected to have a far wider range of free from meat options by the end of the forecast period.
It is expected that sales of meat, seafood and alternatives to meat will remain largely in the hands of local companies and domestic brands throughout the forecast period. The leading local names are unlikely to face any major challenges to their leading positions during the forecast period due to their very strong understanding of the tastes, wants and needs of local consumers.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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