Processed meat, seafoods and alternatives to meat will register a moderate increase in constant value and volume sales over the forecast period. Value for money will drive value sales over the forecast period, especially if inflationary pressures continue to linger, and players will have to offer competitive prices in order to compete.
There is growing concern about the negative health effects of processed meat and consumers will be increasingly health conscious, especially in terms of processed chilled meats such as ham. Red meats such as ham usually have nitrates added during processing and this is believed to be carcinogenic.
There will be some growth for meat substitutes over the forecast period, though value and volume sales will still be low. The number of consumers seeking plant-based or non-meat products has increased over the review period, as the numbers of flexitarians, vegetarians and vegans grow in Serbia.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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