Marketing is expected to play a major role in the performance of brands of processed meat, seafood and alternatives to meat, and the category as a whole. The advertising of these products is increasingly visible online, and the marketing strategies of companies in the category are increasingly directed towards digitalisation.
As the threat of COVID-19 fades, more and more consumers are returning to pre-pandemic work, education, social and leisure norms. The resumption of hectic pre-pandemic lifestyles is predicted to stimulate sales of processed meat, seafood and alternatives to meat.
The vegan trend is ongoing in food in Indonesia, although it is only relevant amongst affluent consumers. However, it is expected that more foodservice outlets will offer vegan options on their menus following the rapid expansion of Green Rebel Food, which has started to distribute its plant-based meat substitutes.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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