In processed meat and seafood, the growing consumer emphasis on health and wellness, combined with a preference for natural, additive-free foods, continues to shape product development. In May 2023, Primor launched the Primor Pure Range, a clean-label line responding to these consumer trends.
The demand for healthier, more natural products persists, but the decrease in purchasing power has led consumers to prioritise essential products and private labels. With elevated prices, private labels are poised to gain more market share, pushing manufacturer brands to focus on more affordable and basic product lines.
Meat and seafood substitutes in Portugal is expected to continue its positive growth trajectory throughout the forecast period. Despite being non-essential products, meat alternatives are increasingly important for consumers with dietary restrictions or those opting for diets free of animal proteins.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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