The forecast period is expected to witness the return of growth in volume terms, benefiting from the demand for unpackaged products made according to traditional recipes. Chilled processed red meat will remain the single biggest category within processed meat, seafood and alternatives to meat.
The trend to a healthy lifestyle, sustainability and animal welfare is expected to be seen over the forecast period, leading to the highest growth for meat and seafood substitutes. Religious fasts will continue to retain the majority of substitute sales, with an increasing number of consumers adopting a daily vegan lifestyle.
Fragmentation is expected to remain high at the regional level, with an increasing number of small players entering, especially in small neighbourhoods of traditional farm areas. Consumer saving during the first half of the forecast period will maintain the growth of artisanal products; however, ongoing health and hygiene concerns following COVID-19, aid sales of packaged processed meat, seafood and alternatives to meat.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Meat, Seafood and Alternatives to Meat industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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