Over the forecast period, the processed meat, seafood and alternatives to meat category in North Macedonia is expected to register marginal volume growth due to limited consumer demand as a result of market saturation and maturity. Value sales, meanwhile, should see a moderate increase, helped by the rising unit prices and the premiumisation of most ranges, most notably in processed seafood.
In a landlocked country, the Macedonian food market relies on supplies of frozen rather than fresh or chilled fish and other seafood. This results in significant presence of frozen processed seafood which is more affordable for the vast majority of consumers.
The health and wellness trend is set to lead to the more stagnant growth of the shelf stable seafood and shelf stable meat categories in volume terms over the forecast period. Consumers are expected to continue to prefer chilled over frozen products, and frozen over shelf stable seafood and meats.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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