Processed meat, seafood and alternatives to meat is expected to continue declining in retail volume terms in the forecast period, while maintaining almost the same level of sales in retail current value terms. With the cost of production, especially the prices of raw materials, notably beef, continuing to rise, companies will have no choice but to pass these price rises on to consumers.
Nevertheless, frozen processed meat, seafood, and meat and seafood substitutes are set to maintain retail volume growth in the forecast period. This will partly be due to economic uncertainty, and the lower unit prices of such products.
Meat and seafood substitutes remains a niche category, but continues to offer considerable potential for further development. Although Japanese consumers were already typically health-conscious, they have now become even more concerned about improving their overall health through their diet, which will accelerate the shift towards meat and seafood substitutes, which are considered healthy options.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.
See All of Our DefinitionsThis report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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