As local consumers increasingly search for convenient meal solutions in line with busier lifestyles, single-serve options and portioned animal protein will continue to gain ground in households with fewer members, where making cooking as easy as possible is imperative. In some cases, such as processed meat and poultry, smaller cuts are prepared at the production plant before reaching retail.
Shelf stable tuna is one of the most popular forms of processed seafood in Brazil and is expected to record further growth in the coming years, mainly driven by price-sensitive consumers moving away from some processed meat options, especially red meat. Therefore, while shelf stable solid tuna witnessed strong growth during the pandemic, driven by health trends, greater attention is being paid to shelf stable tuna in flakes, as the price point of the latter is lower and more compatible with consumers’ budget restrictions.
Meat and seafood substitutes is expected to remain a dynamic but niche area of the category in Brazil in the coming years. Despite its convenience appeal marked by single-serve portions, plant-based alternatives are perceived as an expensive option by many Brazilians.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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