In 2020, processed meat, seafood and alternatives to meat saw impressive growth in retail volume terms due to consumers spending more time at home and consuming more. In contrast, foodservice sales declined drastically due to lockdown and restrictions.
Stricter controls on poultry products have been seen since 2020 in Lithuania as a result of the increase in avian influenza cases in Poland and the impact of COVID-19. Lithuanian poultry meat has a strong reputation for its safety and quality.
Lithuania has a very strong processed meat and seafood industry and therefore most products come from local producers. As a result, competition between manufacturers is fierce and has been further intensified by the COVID-19 pandemic.
Over the forecast period, there is set to be zero fluctuations in terms of value shares from players. Most of the product area is dominated by domestic manufacturers which have been in the industry for a very long time and have stable and consistent reputations and performances.
As the health and wellness trend is expected to continue to influence consumers into the forecast period largely boosted as a result of the COVID-19 pandemic, shelf stable processed poultry will benefit in the form of rising demand and increasing sales. Many Lithuanian consumers perceive shelf stable processed poultry as a healthier product.
One major factor expected to suppress sales growth in processed meat and seafood in Lithuania into the forecast period is that many consumers regularly cross the border into Poland to shop for processed meat. The main reason for this is that the prices charged for these products are often considerably lower over the border.
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Processed Meat, Seafood and Alternatives to Meat
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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