The Seara brand, from Brazil-based company JBS SA, made an aggressive entry into the Saudi market in 2022 with its new range of frozen processed meat. JBS is considered as one of the world’s leading beef and chicken producers and in 2021 Al Munajem Foods, which is one of the largest private food companies in the kingdom, announced a collaboration agreement with Seara.
With the kingdom having now completely lifted its COVID-19 restrictions this has supported the return to class-based learning in schools. This coupled with parents returning to the workplace has created a renewed demand for convenient meal options and thus demand for processed meat.
With the growing success of e-commerce, which is playing an increasingly important role in the distribution of packaged food in Saudi Arabia, many companies are now focusing on expanding their distribution strategies to maximise profits. For example, to overcome the recent rise in production costs and to try to avoid paying huge commissions to physical distribution channels such as Panda and Lulu many companies are now exploring their online options.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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