Despite the impact of price rises and the large number of budget-conscious consumers, there is another group of consumers in Saudia Arabia who have deeper pockets and who are interested in premium products and brands that marry convenience with quality. As such, there is likely to be a focus on new product development and innovation that meets the needs of these wealthier consumers.
There has been a growing interest in following vegan, vegetarian and flexitarian diets in Saudi Arabia with the Kingdom focusing on healthy living and sustainability as part of its Vision 2030 strategy. Although the number of consumers following these diets still remains relatively low the plant-based eating trend is growing globally and is also expected to expand its presence in Saudi Arabia over the forecast period.
With the growing success of e-commerce, which is playing an increasingly important role in the distribution of packaged food in Saudi Arabia, many companies are now focusing on expanding their distribution strategies to maximise profits. For example, to overcome the recent rise in production costs and to try to avoid paying huge commissions to physical distribution channels such as Panda and Lulu many companies are now exploring their online options.
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Understand the latest market trends and future growth opportunities for the Processed Meat, Seafood and Alternatives to Meat industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Processed Meat, Seafood and Alternatives to Meat
This is the aggregation of processed meat, processed seafood and meat and seafood substitutes.See All of Our Definitions
This report originates from Passport, our Processed Meat, Seafood and Alternatives to Meat research and analysis database.
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