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2026 Developments
Snacks in Poland continue to offer growth potential despite persistent pressure on household budgets and intense competition from discounters and private labels. While value growth remains stronger than volume growth, consumers are increasingly selective in their purchasing decisions, creating a challenging operating environment for brands. The landscape is being reshaped by analytics-driven retail strategies, with companies using advanced consumer and shopper insights to strengthen shelf presence and adapt to changing purchasing behaviours, including the growing use of self-checkout technology. At the same time, functional and meal-replacement products, particularly protein and energy bars, are benefiting from evolving consumption habits as snacking becomes a more frequent substitute for traditional meals. In this fragmented and innovation-led environment, brands that successfully combine differentiated product offerings with data-driven retail execution will be best placed to capture future growth opportunities.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Poland?
- Which are the leading brands in Snacks in Poland?
- How are products distributed in Snacks in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Poland
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Price-Led Growth Masks Diverging Snacks Performance
Consumer Insights Drive Product Development and Retail Influence
Chart 2 Good Lood, Kraków
Affordability Strategies Redefine Value across Poland’S Snacks Industry
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Snacks Expected to Deliver Steady Value Growth as Inflation-Led Gains Moderate
Meal-Replacement Snacking Accelerates Growth in Protein and Energy Bars
Discounters to Strengthen Their Position as Value and Premiumisation Diverge
Chart 5 Analyst Insight for Snacks
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Fragmentation Persists Despite Strong Branded Leadership
Mars Strengthens Its Position While Private Label Gains Momentum
Manufacturers Invest in Premiumisation, Functionality and Flavour Innovation
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Biedronka and Lidl Strengthen Discounter Leadership as Snack Consumption Shifts Towards Retail
Zabka and Froneri Use Convenience Retail to Capture Snackification and Impulse Demand
Sunday Trading Restrictions and Rapid Delivery Support Modest E-Commerce Growth
Chart 10 Retail Channels 2021-2026
Converging Lifestyle Trends Accelerate Functional and Occasion-Led Innovation
Recent Launches Reflect the Breadth and Ambition of Innovation Activity
Chart 11 Moonsy's High Protein Snacks
Innovation Increasingly Serves as a Margin and Volume Defence Mechanism
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Poland
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Value Growth Outpaces Volume Despite Continued Pricing Pressures
Chart 19 Tablets Lead Chocolate Confectionery Sales
Consumers Increasingly Favour Private Label and Value-Focused Products
Analytics Capabilities Influence Retail Visibility and Impulse Purchasing
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Premiumisation and Private Label Expected to Support Steady Value Growth
Tablets Set to Remain Dominant While Boxed Assortments Gain Momentum
Innovation and Assortment Expansion to Shape Future Competition
Chart 23 Analyst Insight for Chocolate Confectionery
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Leading Players Face Growing Pressure From Private Label and Portfolio Consolidation
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Discounters Strengthen Their Lead through Affordability and Private Label Expansion
Changing Shopping Habits Reshapes Purchase Occasions
Chart 28 Retail Channels 2021-2026
Commoditisation and Premiumisation Pressures Converge to Drive the Innovation Agenda
Flavour Experimentation and Analytics-Led Retail Co-Design Define Recent Innovation
Chart 29 Mars Wrigley Leads with Flavour-First Innovation
Innovation Investment Reshapes Competitive Positioning and Manufacturer-Retailer Dynamics
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Poland
Key Data Insights
Gum Summary
Gum Remains Resilient Amid Changing Retail Habits
Chewing Gum Retains Lead as Bubble Gum Faces Mounting Declines
Mars Wrigley Transforms Retail Partnerships with Proprietary Shopper Analytics
Chart 36 Value Sales 2021-2031
Chart 37 Volume Sales 2021-2031
Chart 38 Value Sales by Category 2026
Functional Positioning and Retail Execution Are Set to Support Future Growth
Orbit and Airwaves Expected to Gain Ground as Bubble Gum Declines
New Product Development to Create Future Opportunities
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Mars Wrigley Strengthens Leadership through Category Stewardship and Functional Innovation
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Discounters Prioritise Checkout Design to Drive Impulse Sales
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Gum
Chart 45 Real Gdp Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Gum
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Sugar Confectionery in Poland
Key Data Insights
Sugar Confectionery Summary
Chart 50 Key Industry Trends for Sugar Confectionery
Inflation Drives Value Growth Despite Weakening Consumption
Gummies and Chewy Candies Gain Momentum through Innovation and Expansion
Packaging Regulation Raises the Bar for Supplier Competitiveness
Chart 51 Value Sales 2021-2031
Chart 52 Volume Sales 2021-2031
Chart 53 Value Sales by Category 2026
Gummies and Jellies Expected to Dominate Sugar Confectionery
Health and Regulatory Pressures Set to Accelerate Reformulation
Retail Automation to Reshape Impulse Purchasing
Chart 54 Analyst Insight for Sugar Confectionery
Chart 55 Forecast Value Sales 2021-2031
Chart 56 Forecast Value Sales by Category 2026-2031
Haribo Drives Growth through Targeted Product Innovation
Leading Manufacturers Strengthen Their Position through Retail Execution
Private Label Expansion and Wellness Trends Reshape Competition
Chart 57 Company Shares 2026
Chart 58 Brand Shares 2026
Discounters Strengthen Their Lead through Continued Network Expansion
Empik Expands Online Sales through Cross-Category Purchasing
Chart 59 Retail Channels 2021-2026
Sour and Functional Trends Fuel New Product Development
Chart 60 Goldbears Feature Intense Flavour and Soft Texture
Discounter Dominance and Self-Checkout Growth Redefine Product Strategy
Innovation Widens the Gap between Declining and Growing Product Lines
Chart 61 Economic Context for Sugar Confectionery
Chart 62 Real Gdp Growth 2021-2031
Chart 63 Inflation 2021-2031
Chart 64 Consumer Context for Sugar Confectionery
Chart 65 Population 2021-2031
Chart 66 Population by Generation 2026
Ice Cream in Poland
Key Data Insights
Ice Cream Summary
Chart 67 Key Industry Trends for Ice Cream
Value Growth Outpaces Volume as Consumers Adapt Their Ice Cream Purchases
Insight-Driven Marketing Strengthens Consumer Relevance
Chart 68 Froneri Relaunches Kaktus with Gen Z Influencer
Customisation and Local Flavours Elevate Artisanal Ice Cream
Chart 69 Value Sales 2021-2031
Chart 70 Volume Sales 2021-2031
Chart 71 Value Sales by Category 2026
Good Lood and Froneri Set to Drive Premiumisation and Digital Innovation
Gen Z Expected to Reshape Flavour Development and Brand Engagement
Inclusive Propositions Poised to Support Dietary Diversification
Chart 72 Analyst Insight for Ice Cream
Chart 73 Forecast Value Sales 2021-2031
Chart 74 Forecast Value Sales by Category 2026-2031
Froneri and Unilever Sustain Leadership as Good Lood Expands Presence
Chart 75 Company Shares 2026
Chart 76 Brand Shares 2026
Discounters and Convenience Stores Drive Offline Retail Performance
Hybrid Consumption Models Reshape Ice Cream Purchasing
Chart 77 Retail Channels 2021-2026
Digital Intelligence and Dietary Inclusivity Reshape Innovation Priorities
Co-Creation and App-Driven Iteration Define the Innovation Model
Chart 78 Good Lood's Ice Cream App
Innovation Raises Consumer Expectations and Redraws Competitive Benchmarks
Chart 79 Economic Context for Ice Cream
Chart 80 Real Gdp Growth 2021-2031
Chart 81 Inflation 2021-2031
Chart 82 Consumer Context for Ice Cream
Chart 83 Population 2021-2031
Chart 84 Population by Generation 2026
Savoury Snacks in Poland
Key Data Insights
Savoury Snacks Summary
Chart 85 Key Industry Trends for Savoury Snacks
Economic Stability and Rising Consumer Spending Support Growth
Spicy Flavour Innovation Resonates with Younger Demographics
Chart 86 Lay’S Expands Range
Gen Z Drives Spicy Flavour Adoption as Incomes Rise Steadily
Chart 87 Value Sales 2021-2031
Chart 88 Volume Sales 2021-2031
Chart 89 Value Sales by Category 2026
Premium and Value Offerings Set to Drive Expansion in Nuts, Seeds and Trail Mixes
Alternative Chips Expected to Gain Momentum through Wider Retail Distribution
Premiumisation and Private Label to Redefine Competitive Positioning
Chart 90 Analyst Insight for Savoury Snacks
Chart 91 Forecast Value Sales 2021-2031
Chart 92 Forecast Value Sales by Category 2026-2031
Lay’S Secures Leadership as Mars Adds Pringles to Its Portfolio
Chart 93 Company Shares 2026
Chart 94 Brand Shares 2026
Discounters Strengthen Leadership through Expansion and Value Positioning
Premiumisation and Changing Consumption Habits Reshape Retail Demand
E-Commerce Remains a Complementary Channel
Chart 95 Retail Channels 2021-2026
Chilli Provenance and "Swicy" Fusions Extend Bold Flavour Innovation
Mars’ Acquisition of Pringles Reshapes Competitive Dynamics
Premium, Value and Health-Oriented Products Compete for Shelf Space
Chart 96 Private-Label and “Wybiegaj To” Activation Strengthen Value Perception
Chart 97 Economic Context for Savoury Snacks
Chart 98 Real Gdp Growth 2021-2031
Chart 99 Inflation 2021-2031
Chart 100 Consumer Context for Savoury Snacks
Chart 101 Population 2021-2031
Chart 102 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Poland
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 103 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Discounters and Functional Snack Bars Reshape Expansion
Private Label Combines Affordability with Health Positioning
Snacks Gain Importance as Meal-Replacement Options
Chart 104 Mondelez Belvita Breakfast Biscuits
Chart 105 Value Sales 2021-2031
Chart 106 Volume Sales 2021-2031
Chart 107 Value Sales by Category 2026
Mars Expected to Broaden Consumer Access through Retail Expansion
Snack Bars Poised to Outperform as Consumers Pay for Added Value
Nutritional Functionality Set to Shape Future Innovation
Chart 108 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 109 Forecast Value Sales 2021-2031
Chart 110 Forecast Value Sales by Category 2026-2031
Private Label Growth Intensifies Competition across Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 111 Company Shares 2026
Chart 112 Brand Shares 2026
Discounters Strengthen Leadership through Private Label Expansion
Cost-Of-Living Pressures Reinforce Demand for At-Home Snacking
Retail E-Commerce Remains Limited Despite Gradual Growth
Chart 113 Retail Channels 2021-2026
Functionality and All-Day Consumption Fuel a New Wave of Product Development
Distribution Expansion and Portfolio Acquisitions Mark Recent Innovation Activity
Margin Pressure and Competitive Restructuring Define the Business Impact
Chart 114 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 115 Real Gdp Growth 2021-2031
Chart 116 Inflation 2021-2031
Chart 117 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 118 Population 2021-2031
Chart 119 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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