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2026 Developments
Snacks in the Netherlands continue to show growth potential in 2026, supported by rising consumer spending on food and demand for products that balance affordability, quality and novelty. Demand for value-driven options, including private label, sits alongside growing interest in premium experiences, while limited-edition launches continue to gain traction. As a result, manufacturers and retailers are prioritising innovation and agility in product development and channel strategies. The competitive landscape remains highly concentrated, with supermarkets maintaining their dominant position and e-commerce continuing to expand. This environment favours established brands that can leverage their strengths while responding quickly to evolving consumer preferences. Companies that successfully combine health-driven innovation, ethical sourcing and engaging product launches will be best placed to drive growth and strengthen consumer loyalty in this mature but evolving landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Netherlands?
- Which are the leading brands in Snacks in Netherlands?
- How are products distributed in Snacks in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in the Netherlands
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Snacks Returns to Modest Growth as Innovation Supports Value Sales
Premium Private Label Offers Affordable Indulgence
Chart 2 Jumbo Launches 18 New Chocolate Bars
Limited Editions and Franchise Partnerships Create Excitement
Chart 3 Chupa Chups Features Stranger Things
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Health-Led Demand and Premium Indulgence Set to Shape Purchasing Behaviour
Cost Volatility and Changing Competitive Dynamics to Reshape Business Strategies
Chart 6 Analyst Insight for Snacks
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Albert Heijn’S Private Label Strength Sustains Leadership
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Grocery Shopping Habits Keep Supermarkets at the Centre of Snack Sales
Online Platforms Expand Reach as Shoppers Seek Convenience
Chart 11 Retail Channels 2021-2026
Adventurous Flavours and Ethical Credentials Emerge as Twin Innovation Drivers
Franchise Tie-Ins and Retailer Exclusives Illustrate the New Innovation Playbook
Innovation Investment Shifts as Retailers Assert Greater Control over Product Portfolios
Chart 12 Economic Context for Snacks
Chart 13 Real GDP Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in the Netherlands
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Chocolate Confectionery Returns to Volume Growth as Value Sales Continue to Rise
Affordable Premium Products Broaden Consumer Appeal
Chart 19 Affordable, Vegan Options
Flavour Experimentation and Premium Innovation Drive Tablet Growth
Chart 20 Albert Heijn Adds New Flavours
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Manufacturers Set to Reformulate Products to Manage Cocoa Price Volatility
Product Innovation Expected to Drive Growth in Key Formats
Rising Food Expenditure Poised to Support Premiumisation
Chart 24 Analyst Insight for Chocolate Confectionery
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Leading International Brands Retain Dominance as Private Label and Niche Players Gradually Expand
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Grocery Retailers Remain Dominant as Online and Convenience-Led Purchasing Gains Momentum
Chart 29 Retail Channels 2021-2026
Sustainability Credentials and Viral Flavour Trends Converge as Innovation Catalysts
Vegan Reformulations and Cross-Cultural Flavour Profiles Define the Latest Launches
Premium Innovation Reconfigures Competitive Dynamics and Supports Margin Recovery
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real GDP Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in the Netherlands
Key Data Insights
Gum Summary
Pricing Environment Supports Value Growth Despite Affordability Pressures
Chewing Gum Remains the Primary Growth Driver While Bubble Gum Stabilises
Mars Strengthens Accessibility through Pricing and Retail Execution
Chart 36 Extra Chewing Gum by Mars Wrigley
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Functional Innovation Expected to Help Reposition Gum beyond Impulse Consumption
Private Label Set to Gain Momentum as Affordability Remains a Priority
Health Positioning to Support Long-Term Value Growth
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Leverages Brand Strength as Private Label Pressure Grows
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Supermarkets Drive Gum Sales with Broad Assortment and Promotions
Retail E-Commerce Remains Limited as Gum Shoppers Favour Offline
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Gum
Chart 46 Real GDP Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Gum
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Sugar Confectionery in the Netherlands
Key Data Insights
Sugar Confectionery Summary
Chart 51 Key Industry Trends for Sugar Confectionery
Affordable Branded Innovation Supports Value Growth Despite Mature Demand
Liquorice Declines While Gummies and Jellies Attract Growth through Innovation
Haribo Strengthens Its Position through Affordable Vegan Innovation
Chart 52 Haribo Stixx Combines Affordability with Novelty
Chart 53 Value Sales 2021-2031
Chart 54 Volume Sales 2021-2031
Chart 55 Value Sales by Category 2026
Premium Innovation and Gummies Expected to Support Value Expansion
Plant-Based Reformulation and Sustainable Packaging to Reshape Competitive Strategies
Chart 56 Analyst Insight for Sugar Confectionery
Chart 57 Forecast Value Sales 2021-2031
Chart 58 Forecast Value Sales by Category 2026-2031
Haribo Gains Ground through Innovation as Established Players Face Maturity Pressures
Chart 59 Company Shares 2026
Chart 60 Brand Shares 2026
Supermarkets and Kruidvat Lead Distribution through Scale and Value
Retail E-Commerce Gains Momentum through Online Grocery Integration
Chart 61 Retail Channels 2021-2026
How Sustainability and Format Novelty Are Reshaping Product Development
Recent Product Introductions Illustrating the Direction of Change
How Recent Innovation Is Affecting Competitive Outcomes
Chart 62 Economic Context for Sugar Confectionery
Chart 63 Real GDP Growth 2021-2031
Chart 64 Inflation 2021-2031
Chart 65 Consumer Context for Sugar Confectionery
Chart 66 Population 2021-2031
Chart 67 Population by Generation 2026
Ice Cream in the Netherlands
Key Data Insights
Ice Cream Summary
Chart 68 Key Industry Trends for Ice Cream
Ola Introduces Gaming Partnership to Drive Everyday Snacking
Chart 69 Ola Minecraft Launch
Take-Home Ice Cream Leads Sales While Plant-Based Ice Cream Accelerates Growth
Ben and Jerry's New Flavour Boosts Brand Visibility
Chart 70 Ben & Jerry's New Launch
Chart 71 Value Sales 2021-2031
Chart 72 Volume Sales 2021-2031
Chart 73 Value Sales by Category 2026
Bite-Sized Launches and Co-Branding Expected to Fuel Sales Growth
Plant-Based Innovation Set to Accelerate as Health and Indulgence Diverge
Rising Household Spend on Food to Underpin Future Demand
Chart 74 Analyst Insight for Ice Cream
Chart 75 Forecast Value Sales 2021-2031
Chart 76 Forecast Value Sales by Category 2026-2031
Magnum Icc Extends Dominance as Niche Brands Accelerate
Chart 77 Company Shares 2026
Chart 78 Brand Shares 2026
Supermarkets Maintain Dominance as Price Promotions Drive Volume
Retail E-Commerce Leverages Home Delivery to Attract Weekly Shoppers
Chart 79 Retail Channels 2021-2026
Health, Sustainability, and Premiumisation Shape the Innovation Agenda
Co-Branding and Functional Formats Expand the Product Landscape
Market Polarisation and Channel Shifts Drive Business Impact
Chart 80 Economic Context for Ice Cream
Chart 81 Real GDP Growth 2021-2031
Chart 82 Inflation 2021-2031
Chart 83 Consumer Context for Ice Cream
Chart 84 Population 2021-2031
Chart 85 Population by Generation 2026
Savoury Snacks in the Netherlands
Key Data Insights
Savoury Snacks Summary
Chart 86 Key Industry Trends for Savoury Snacks
Savoury Snacks Records Modest Growth as Inflation Supports Value Sales
Retailers Strengthen Premium Private Label Ranges to Attract Value-Conscious Consumers
Chart 87 Jumbo's Premium Potato Crisps
Extreme Flavour Launches Generate Social Media Visibility
Chart 88 Dutch Fast Food Inspired Potato Chips
Chart 89 Value Sales 2021-2031
Chart 90 Volume Sales 2021-2031
Chart 91 Value Sales by Category 2026
Retailers Set to Rebalance Assortments as Volume Growth Plateaus
Health-Positioned Snacks Expected to Outperform Traditional Formats
Packaging and Channel Strategies Poised to Support Growth
Chart 92 Analyst Insight for Savoury Snacks
Chart 93 Forecast Value Sales 2021-2031
Chart 94 Forecast Value Sales by Category 2026-2031
Pepsico Stabilises Performance as Brets Gains Traction through Influencer-Led Growth
Chart 95 Company Shares 2026
Chart 96 Brand Shares 2026
Supermarkets and Discounters Remain the Dominant Route to Purchase
Retailers Expand Premium Chilled Offerings to Capture At-Home Social Occasions
Online Growth Plateaus as Digital Expansion Loses Momentum
Chart 97 Retail Channels 2021-2026
Packaging Formats and Consumption Occasions Redefine Product Development Priorities
New Entrants and Influencer-Driven Brands Gain Traction through Distribution and Digital Momentum
Competitive Pressures Translate into Incremental Value Gains Despite Stable Volumes
Chart 98 Economic Context for Savoury Snacks
Chart 99 Real GDP Growth 2021-2031
Chart 100 Inflation 2021-2031
Chart 101 Consumer Context for Savoury Snacks
Chart 102 Population 2021-2031
Chart 103 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in the Netherlands
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 104 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Higher Prices Sustain Value Growth Despite Muted Demand
Health-Focused Innovation Drives Premiumisation in Snack Bars
Chart 105 Holie's Launches Chewy Bars with 0% Added Sugar
Affordable Indulgence Strengthens Private Label in Sweet Biscuits
Chart 106 Albert Heijn's Private Label Launch
Chart 107 Value Sales 2021-2031
Chart 108 Volume Sales 2021-2031
Chart 109 Value Sales by Category 2026
Protein-Led Innovation Set to Support Value Growth Despite Flat Volume Demand
Rising Consumer Spending Expected to Drive Premiumisation Opportunities
Chart 110 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 111 Forecast Value Sales 2021-2031
Chart 112 Forecast Value Sales by Category 2026-2031
Albert Heijn Strengthens Its Lead While Mondelez Remains the Top Branded Manufacturer
Chart 113 Company Shares 2026
Chart 114 Brand Shares 2026
Supermarkets Maintain Lead as E-Commerce Gains Share
Chart 115 Retail Channels 2021-2026
Two Distinct Consumer Demands Are Reshaping Product Development
Recent Launches Illustrate the Breadth of Innovation Approaches
Innovation Is Reshaping Competitive Dynamics and Supporting Value Growth
Chart 116 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 117 Real GDP Growth 2021-2031
Chart 118 Inflation 2021-2031
Chart 119 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 120 Population 2021-2031
Chart 121 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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