Competitive Landscape
Established Companies Leverage Trust and Transparency to Sustain Leadership
The dog food market in Norway exhibited a moderately concentrated structure with no single dominant player capturing an overwhelming share. Royal Canin Norge AS maintained the largest share, holding 11% in 2025, closely followed by Felleskjøpet Agri SA with 11%, and Mars Norge AS with 10%.
Focus on Product Safety Opens Growth Pathways for Trusted Players
The competitive environment is shaped by heightened consumer demand for transparency regarding product origin and safety, particularly after past incidents involving contaminated treats sourced from China. Norwegian consumers prioritise brands that clearly communicate their sourcing, manufacturing standards, and quality assurance, driving a preference for claims such as “European-made,” “Nordic ingredients,” or “produced in the EU.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Norway?
- Which are the leading brands in Dog Food in Norway?
- How are products distributed in Dog Food in Norway?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Norway - Category analysis
Key Data Insights
Dog Food Summary
Stable Consumption Amid Economic Pressures Highlights Consumer Commitment
Dry Dog Food Retains Lead as Treats Benefit From Premiumisation and Humanisation Trends
Pet Health and Wellness Drives Product Innovation and Brand Partnerships
Norwegian Pet Owners to Sustain Dog Food Demand Despite Slower Dog Population Growth
Humanisation to Fuel Growth through Demand for Specialised Nutrition and Functional Benefits
Ingredient Transparency and Brand Trust to Define Competitive Positioning
Established Companies Leverage Trust and Transparency to Sustain Leadership
Focus on Product Safety Opens Growth Pathways for Trusted Players
Pet Shops and Superstores Maintain Lead as Small Local Grocers Lose Ground
Retail E-Commerce Growth Reshapes Purchasing Habits with Convenience and Bulk Sales
Pet Care in Norway - Industry Overview
2026 Developments
Key Data Insights
Consumer Commitment Sustains Value Growth Despite Economic Pressures
Dog Food Leads Value Growth as Premium and Functional Segments Expand
Premiumisation and Trading up to Sustain Value Growth across Norway's Pet Care
Rising Spend per Pet to Drive Steady Growth in Norway's Pet Care Market
Dog Food to Lead Growth Driven by Premium and Health-Focused Demand
Norway's Active Outdoor Culture to Sustain Demand for Practical Pet Products
Mars and Nestlé Leverage Scale and Innovation to Maintain Lead
Consumer Trust and Product Origin Shape Competitive Opportunities for Emerging Players
Pet Shops and Superstores Lead While Small Local Grocers Lose Ground to Convenience
Retail E-Commerce Accelerates Growth by Leveraging Convenience and Assortment
Vigor & Sage Introduces Freeze-Dried Fish Complete Premium Cat Food
Monster Launches Functional Dog Food Range Focused on Health and Nutrition
Thule Launches Crash-Tested Allax Double Dog Crate Focused on Safety and Premium Design
Country Reports Disclaimer
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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