Despite the signs of maturity that were seen in RTD tea in 2019 and in 2020, the category is still showing strong growth potential. New players are entering the category such as Oasis in early 2022, which is a good sign.
In order to gain more consumers and add value to the category, manufacturers are likely to be tempted to focus on offering more sophisticated recipes within RTD tea. Furthermore, all of the main players seem committed to moving towards rPET packaging, infused tea, and minimising the sugar content, all of which could blur the lines between the mainstream brands.
Kombucha had plenty of room for growth in organic specialist stores until the end of 2021 notably thanks to the dynamism of the Breton brand Karma Kombucha and its followers. However, kombucha remains a niche as it requires a rather high level of nutritional knowledge and has a high unit price, something that is not compatible with the soaring inflation being seen in France.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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