RTD tea is not yet established in Pakistan, and the market size is very small. This is because Pakistani consumers are very particular about the taste, temperature and texture of their tea.
Pakistan is a tea-drinking society and black standard tea is consumed across socioeconomic groups and areas of the country. This represents a major threat to RTD tea, as consumers are familiar with the taste of hot tea, which they drink all-year-round.
Still RTD tea is the preferred format for consumers of this relatively new soft drinks option. Carbonated RTD tea has yet to make a dent in the category.
Unilever is the only significant player in RTD tea in Pakistan. The company’s Lipton Ice Tea Lemon is the only notable brand, although some small brands (under “others) are also available.
Over the forecast period, RTD tea is expected to remain a very niche category in Pakistan. Brand owners need to invest in creating distinctive or unique selling propositions for their offerings.
Pakistan is a tea drinking nation with very entrenched consumption habits. Hence, RTD tea fails to resonate with the majority of consumers, who are unwilling to adapt to its taste, flavour or texture.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Tea industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Tea in Pakistan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.