After a long period of explosive growth, carbonated RTD tea and kombucha has begun to moderate as brands exit the category and it faces increasing competition from other soft drinks. Carbonated RTD tea and kombucha has benefited greatly from the growing demand for reduced-sugar drinks in the Australian market over the last few years with increasing numbers of Australian consumers looking to cut down on or avoid sugar.
Kombucha has been a main driver of growth in RTD tea in recent years. However, as kombucha becomes more mature as a category, and growth rates slow down, there are still opportunities for growth and innovation within RTD tea as a whole.
The demand for reduced-sugar beverages in Australia has grown steadily in recent years, with growth spiking during the pandemic as consumers became increasingly health-conscious. The Australian Medical Association launched a campaign in 2022 calling for a sugar tax to be introduced on non-alcoholic drinks containing free sugars, following the UK’s lead.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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