Carbonated RTD tea and kombucha is set to continue recording a positive performance over the forecast period, although compared to the boom of the review period, the growth is unlikely to be as dynamic. This will be due to increasing maturity and kombucha gradually entering the mainstream.
The number of reduced sugar variants across most soft drinks continues to expand in the UK, not only driven by heightened health awareness, but also by legislative factors. In some categories, sales of reduced sugar variants are even surpassing those of regular options.
Despite an early recovery for on-trade sales of RTD tea over the forecast period, the channel offers low potential for stronger growth or penetration of the category overall, with volume sales unlikely to exceed 500,000 litres by 2027. This is not only related to the low variety of products within the category, but also due to its low availability in different on-trade establishments, in addition to strong competition offered by perceived healthier and more dynamic soft drinks, such as reduced sugar carbonates and juice.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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