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Country Report

RTD Tea in

RTD Tea in the United Kingdom

25 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Large unmet potential for RTD tea in the UK

Although RTD tea saw solid growth in both total volume and current value terms in 2017, the per capita consumption of this soft drink remains rather low in the UK. With average consumption of only 0.

Growth in demand for healthier options

The health and wellness trend present in the UK also affects RTD tea. Generally speaking, RTD tea is considered to be naturally healthier than traditional carbonates.

Expected increase in new and exotic types of RTD tea

Although traditionally only black (and to a lesser extent green) RTD tea was available in the UK, consumer demand for more exotic RTD teas, such as kombucha and matcha, continued to rise in 2017. Kineta Drinks launched a range of matcha-based RTD teas, aiming to attract consumers looking for a healthier alternative to RTD coffee or energy drinks.

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises rolls out Honest Tea nationally

Coca-Cola Enterprises penetrated RTD tea in the UK in 2016, with the introduction of its Honest Tea brand. However, the organic herbal tea brand was only rolled out nationally in 2017.

Britvic continues to lose share

Britvic Soft Drinks remained the leader in RTD tea in 2017, despite its continued losses in both off-trade volume and value share over recent years. Britvic Soft Drinks’ Lipton brand’s off-trade volume share in RTD tea fell by 21 percentage points between 2013 in 2017.

The absence of private label in RTD tea in the UK

Unlike in other Western European countries, private label is not active in RTD tea in the UK. This can be explained by the fact that traditionally there has been relatively low demand for this soft drink across the UK.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in United Kingdom?
What are the major brands in United Kingdom?
What flavors of RTD Tea, like green tea, are the most popular in United Kingdom?
Who is the consumer profile of RTD tea drinkers in United Kingdom?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for United Kingdom?
Are fountain sales available for RTD Tea in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Large unmet potential for RTD tea in the UK

Growth in demand for healthier options

Expected increase in new and exotic types of RTD tea

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises rolls out Honest Tea nationally

Britvic continues to lose share

The absence of private label in RTD tea in the UK

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

The changing landscape of soft drinks in the UK

Britons increasingly seek healthy and premium soft drinks

Brands are reformulated as a sugar tax looms

Low sugar is the main driver for new product development

Volume growth set to be driven by bottled water in the forecast period

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in the United Kingdom

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Executive Summary

New Report Guarantee

PROSPECTS

Large unmet potential for RTD tea in the UK

Growth in demand for healthier options

Expected increase in new and exotic types of RTD tea

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises rolls out Honest Tea nationally

Britvic continues to lose share

The absence of private label in RTD tea in the UK

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Large unmet potential for RTD tea in the UK

Growth in demand for healthier options

Expected increase in new and exotic types of RTD tea

COMPETITIVE LANDSCAPE

Coca-Cola Enterprises rolls out Honest Tea nationally

Britvic continues to lose share

The absence of private label in RTD tea in the UK

CATEGORY DATA

Soft Drinks in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

The changing landscape of soft drinks in the UK

Britons increasingly seek healthy and premium soft drinks

Brands are reformulated as a sugar tax looms

Low sugar is the main driver for new product development

Volume growth set to be driven by bottled water in the forecast period

MARKET DATA

APPENDIX

Fountain sales in the UK

SOURCES

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