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Learn moreDec 2020
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Despite recording positive demand in 2020, off-trade volume sales of RTD tea, a category dominated by the still format, is set to experience overall slower growth. The category is traditionally linked to on-the-go consumption, and tends to carry a higher than average unit price compared to other soft drinks, in addition to often being sold in smaller formats to best cater to away-from-home needs.
With health concerns at the forefront of consumers’ minds during the pandemic, they searched for products that provided them with a natural energy boost to actively fight lockdown fatigue and beyond, particularly for those who wanted to vary and alternate their soft drinking occasions. The smaller category of carbonated RTD tea and kombucha is therefore, set to continue to experience impressive off-trade volume growth in 2020, as part of the preventative health trend emerging over the course of the year.
Lipton Iced Tea, which is distributed by Britvic Soft Drinks in the UK for Unilever Group, is set to retain its overall leadership of RTD tea in 2020 due to its established presence in the dominant still format. Its long-standing popularity prompted Unilever to keep the Lipton Iced Tea range rather than sell it to concentrate on Lipton tea in hot drinks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.