Chinese still RTD tea brands such as Nongfu Spring, Master Kong (aka Kang Shi Fu), and Genki Forest are gaining visibility, due to the growing number of Chinese supermarkets under the chain Scarlett Supermarket, as well as the entry of some Chinese brands in leading grocery retailers such as FairPrice. Amidst these recent entries, Chinese still RTD tea brands are still in the process of market calibration, which requires high penetration to be meaningful; hence, some brands have begun entering FairPrice both in supermarkets and convenience stores.
Both kombucha and carbonated RTD tea had a presence in the market over the review period, but they have yet to take off with consumers. Although there are a considerable number of kombucha brands, including Remedy, Organic & Raw, and Lo Bros, kombucha remains a niche due to its premium positioning and targeted distribution, whereby such products are largely sold through premium grocers.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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