The progressive return to pre-pandemic lifestyles is set to produce positive on- and off-trade volume and current value growth for RTD tea through the forecast period. In particular, an increase in out-of-home activities, particularly in urban areas, will lead consumers to resume their search for refreshing drinks for on-the-go consumption.
The growing importance of the health and wellness trend across soft drinks and beyond is also likely to impact positively on sales, due to the perception of RTD tea as an healthy drink. Indeed, reduced sugar RTD tea will continue to outperform regular RTD tea over the forecast period.
The success of fortified/functional tea can also be expected to motivate the leading players in RTD tea to launch similar products in the short to medium term. Indeed, a shift towards fortified/functional RTD tea may be one of the biggest trends during the forecast period, in line with the general move towards health and wellness products across soft drinks in general.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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