As there will be further impact of increased vaccination rates and eased restrictions, RTD tea will see more aggressive growth in foodservice over the forecast period. The anticipated recovery of the restaurant industry will generate demand for RTD tea as consumers seek variety in terms of their consumption in on-trade channels.
The COVID-19 pandemic has resulted in a much sharper focus on health and wellness, leading consumers to be much more aware of the products they consume. As such, it is inevitable that the future of RTD tea will involve a shift towards healthier products and brands with a healthier image.
C2 has been expanding its share successfully in RTD tea, yet as more consumers show greater interest in exploring a wider variety of products, the anticipated upcoming wider range available throughout RTD may involve new challenges for the leading player. C2 has consistently championed affordability, distribution, and superior taste, and as the future looks bright for RTD tea this is likely to encourage new players to enter the competition.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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