Retail volume sales of regular RTD tea is not expected to gain pace over the forecast period. However, reduced and zero sugar options will see strong volume growth, albeit from a low base.
Kombucha is expected to show significant growth over the forecast period as these products gain popularity in both the on-trade and off-trade. The health positioning of kombucha makes it stands out from other RTD teas, giving consumers functional benefits, providing a strong reason to purchase.
The high sugar content is a significant cause of concern for RTD tea. With growing influence from the health and wellness trend, this will continue to dampen volume sales over the forecast period.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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