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Country Report

RTD Tea in

RTD Tea in Lithuania

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTD tea suffers from high sugar content

With an increasing number of Lithuanians becoming more health conscious, off-trade volume sales of RTD tea continued to decline in 2017. Historically perceived as a healthy alternative to carbonates, consumers are increasingly regarding RTD tea as a high-sugar product.

Peach and lemon flavours dominate

The RTD tea category lacks innovation in terms of consumer preferences and player activity. The majority of RTD tea sold is in traditional flavours, such as peach and lemon.

Lack of innovation

In general, RTD tea was far from being the most dynamic category in soft drinks in Lithuania in 2017. The lack of innovation and continuing high sugar levels hampers growth of category and this is expected to continue in the same vein over the forecast period.

COMPETITIVE LANDSCAPE

Nestea remains the key brand

Nestea remained the undisputable leader in RTD tea in Lithuania in 2017. The product sits well in the upper-medium price segment, attracting the majority of consumers seeking the quality promised by its global brand name.

Darida leads the growing economy segment

While Nestea is the key brand in the medium price segment of RTD tea, the Darida brand is demonstrating momentum and gaining share in the economy price segment. The unit price for Darida is significantly lower than Nestea and therefore the product is highly popular among lower-income consumers.

Lipton loses share

On the other hand, one of the big names in tea across the region – Lipton – continued to lose share in RTD tea in 2017. Although being a strong player during the review period, the brand suffered a rapid decline towards the end of the period.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Lithuania?
What are the major brands in Lithuania?
What flavors of RTD Tea, like green tea, are the most popular in Lithuania?
Who is the consumer profile of RTD tea drinkers in Lithuania?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Lithuania?
Are fountain sales available for RTD Tea in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Lithuania - Category analysis

HEADLINES

PROSPECTS

RTD tea suffers from high sugar content

Peach and lemon flavours dominate

Lack of innovation

COMPETITIVE LANDSCAPE

Nestea remains the key brand

Darida leads the growing economy segment

Lipton loses share

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Changes in consumption continue

Healthier products gain share

Combination of international and domestic players

Limited new product development

Products with a focus on health and wellness will be in favour

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Lithuania

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Executive Summary

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PROSPECTS

RTD tea suffers from high sugar content

Peach and lemon flavours dominate

Lack of innovation

COMPETITIVE LANDSCAPE

Nestea remains the key brand

Darida leads the growing economy segment

Lipton loses share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in Lithuania - Category analysis

HEADLINES

PROSPECTS

RTD tea suffers from high sugar content

Peach and lemon flavours dominate

Lack of innovation

COMPETITIVE LANDSCAPE

Nestea remains the key brand

Darida leads the growing economy segment

Lipton loses share

CATEGORY DATA

Soft Drinks in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Changes in consumption continue

Healthier products gain share

Combination of international and domestic players

Limited new product development

Products with a focus on health and wellness will be in favour

MARKET DATA

SOURCES

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