RTD Tea in Poland

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Poland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Poland?
  • To what extent are health considerations impacting consumption of RTD Tea in Poland?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Poland?
  • Which are the leading brands in RTD Tea in Poland?
  • What potential exists for multinational or domestic soft drinks companies to expand in Poland?
  • How are products distributed in RTD Tea in Poland?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Tea in Poland - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD tea sees negative-figures retail slumps, due to an overall lack of consumer interest and being hit by the sugar tax
A small number of novelties appear, despite the overall slump in activity
Competitive status quo remains the same in a stagnant category with little notable activity

PROSPECTS AND OPPORTUNITIES

COVID-19, the sugar tax and health and wellness trends cause significant challenges for RTD tea
Currently rare bio iced tea has scope for further growth, with new products expected over the forecast period
Wide and growing distribution will assist sales over the forecast period, providing players invest in promotions and new on-trend products

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

Soft Drinks in Poland - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 45 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Poland
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
  • Still RTD Tea
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This report originates from Passport, our RTD Tea research and analysis database.

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