Executive Summary

Apr 2019
PROSPECTS
RTD tea gradually gaining acceptance and is expected to grow in future

RTD tea is naturally healthy product and matches the current lifestyle of the millennials. However, RTD tea is not evolved and product awareness remains low.

Health benefits and natural product image to boost sales of RTD tea

RTD tea volume sales are set to rise over the forecast period owing to its clean image and organic origin. Further, RTD tea is slowly becoming popular across the country.

COMPETITIVE LANDSCAPE
Unilever continues to dominate the category, but new players are entering

Hindustan Unilever is the dominant player in RTD tea and is only company with Pan-India presence. The company has focussed on developing the category by giving out regular offers such as buy-1-get-1-free and buy three for the price of one.

Coca-Cola and Tata Beverages introduce new products and flavours

Over 2016-2017, RTD tea witnessed the entry of Coca-Cola and Tata Global Beverages. Coca-Cola introduced RTD tea in lemon and peach flavours.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

RTD Tea in India

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Tea in India?
  • What are the major brands in India?
  • What flavors of RTD Tea, like green tea, are the most popular in India?
  • Who is the consumer profile of RTD tea drinkers in India?
  • What are the key on-trade market trends for RTD Tea sales and how these are changing?
  • What is the key on-trade distribution channel for India?
  • Are fountain sales available for RTD Tea in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Tea in India - Category analysis

HEADLINES

PROSPECTS

RTD tea gradually gaining acceptance and is expected to grow in future
Health benefits and natural product image to boost sales of RTD tea

COMPETITIVE LANDSCAPE

Unilever continues to dominate the category, but new players are entering
Coca-Cola and Tata Beverages introduce new products and flavours

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 2 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Soft Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Soft drink manufacturers recover, to report growth in volume
Products with cleaner and natural ingredients and increased demand for hydration drive growth
Growth of start-ups and regional companies driven by product innovation and new business model
New products focussed on pushing carbonates and health-based products
Soft drinks industry to report steady growth

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in India
Trends

SOURCES

Summary 1 Research Sources