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RTD Tea in India

February 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in India?
  • To what extent are health considerations impacting consumption of RTD Tea in India?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in India?
  • Which are the leading brands in RTD Tea in India?
  • What potential exists for multinational or domestic soft drinks companies to expand in India?
  • How are products distributed in RTD Tea in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Tea in India - Category analysis

KEY DATA FINDINGS

RTD tea does not witness a channel shift to the off-trade
COVID-19 pandemic results in the rise of home-grown kombucha players in India
Hindustan Unilever remains dominant but loses share to smaller competitors
Carbonated RTD tea set to witness substantial growth during the forecast period
On-trade recovery will remain weak due to subsequent COVID-19 waves and resultant lockdowns
Potential for increased sales of healthier variants
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

Soft Drinks in India - Industry Overview

Soft drinks in 2021: The big picture
Communication around functional references is of paramount importance
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Fountain sales in India
Trends

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
  • Still RTD Tea

RTD Tea

This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our RTD Tea research and analysis database.

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