RTD tea is naturally healthy product and matches the current lifestyle of the millennials. However, RTD tea is not evolved and product awareness remains low.
RTD tea volume sales are set to rise over the forecast period owing to its clean image and organic origin. Further, RTD tea is slowly becoming popular across the country.
Hindustan Unilever is the dominant player in RTD tea and is only company with Pan-India presence. The company has focussed on developing the category by giving out regular offers such as buy-1-get-1-free and buy three for the price of one.
Over 2016-2017, RTD tea witnessed the entry of Coca-Cola and Tata Global Beverages. Coca-Cola introduced RTD tea in lemon and peach flavours.
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This industry report originates from Passport, our Soft Drinks market research database.