According to the National Family Health Survey (NFHS) conducted in 2019-2021, India faces a significant issue with obesity. The survey revealed that one in 16 women and one in 25 men in the country are classified as obese.
In 2023, India boasted a youthful population comprising 327 million millennials and 378 million Generation Z individuals. The young demographic provides significant opportunities for soft drinks, particularly in the context of perceived healthier alternatives.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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