Over the forecast period, foodservice volume sales are expected to continue to recover, posting faster increases than retail volume sales, as consumers return to out-of-home activities and domestic and inbound tourism flows improve. The rebound in foodservice is predicted to be an important driver of category development and growth, as RTD tea has a strong presence through the on-trade channel, especially in limited-service restaurants.
New product developments in RTD tea tended to focus on expanding the flavour varieties in brand ranges towards the end of the review period. This trend was observed through the owners of RTD tea brands offering a wide range of fruit flavours mixed with tea.
Health and wellness was a growing concern for consumers in Mexico prior to the outbreak of COVID-19, with the country seeing a rapid rise in non-communicable diseases like obesity, cardiovascular diseases and diabetes. Nevertheless, these concerns intensified as the COVID-19 crisis took hold, with consumers suffering from such conditions considered at greater risk from more severe symptoms and even death, if infected.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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