RTD tea will continue to be considered by some local consumers as a healthier alternative to soft drinks such as cola carbonates, yet rising awareness of sugar content and concerns about its contribution to obesity and diabetes will encourage RTD tea producers to increasingly focus on zero sugar variants in the coming years. Reduced sugar variants will gradually evolve to be mass market volume drivers, and innovation in RTD tea will enable this development.
Carbonated RTD tea and kombucha is likely to enter the United Arab Emirates and gain in popularity over the forecast period. The category is likely to become increasingly accessible to the wider public by occupying greater shelf space in major chained retailers such as Carrefour and Lulu, and by also offering larger formats.
New product development will also focus on packaging variants within RTD to ensure that all consumption occasions are catered for, including pack sizes and formats that are more convenient for on-the-go consumption or provide better value for money. Players are also expected to revamp packaging designs to help their brands stand out on shelves in an increasingly crowded marketplace.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Tea industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!