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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Latvia?
- To what extent are health considerations impacting consumption of RTD Tea in Latvia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Latvia?
- Which are the leading brands in RTD Tea in Latvia?
- What potential exists for multinational or domestic soft drinks companies to expand in Latvia?
- How are products distributed in RTD Tea in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Latvia - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Consumers prefer healthier products than RTD during the pandemic
E-commerce sees growth rates surge as some consumers shelter from the virus
Fuze Tea remains the most popular brand within RTD tea
RECOVERY AND OPPORTUNITIES
RTD tea not expected to recover as volume sale continually decline as unit prices rise
Seasonality continues to dictate demand for RD tea as a hotter summer equals more sales
Increased interest for kombucha as it benefits digestive health
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Soft Drinks in Latvia - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources