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Learn moreJan 2021
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In 2020, RTD tea will see declining volume sales. The product area has continued to be negatively affected by consumers migrating to perceived healthier alternatives such as bottled water.
E-commerce is still in its early stages of development in Latvia and therefore has marginal share within soft drinks. Nonetheless, in response to the pandemic, e-commerce has seen its share of RTD tea increase, with growth rates rocketing.
Towards the end of the review period, Fuze Tea, which is available in over 20 flavours and 15 different pack types in Europe, replaced Nestea in Coca-Cola HBC Latvia’s portfolio. The new brand leveraged established wide distribution networks and received marketing support to immediately lead the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Tea industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Tea in Latvia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.