RTD tea is set to see solid growth over the forecast period as consumers are expected to continue shifting to these products from carbonates as they go in search of a healthier form of refreshment. This shift will continue to be driven by the health and wellness trend and the increased awareness about the harmful effects of consuming sugary drinks.
Together with bottled water RTD tea is set to be among the most dynamic categories within soft drinks over the forecast period. Aside from the healthy image of these products, this is also in part thanks to continued investment in innovation and frequent new product launches featuring new flavours, ingredients and combinations.
The increasing availability and brand variety of RTD tea in online grocery stores, as well as food delivery platforms like Foodpanda, Glovo and Takeaway.com, is expected to stimulate higher sales through e-commerce.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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