Soaring costs and high inflation in 2022 are expected to impact the dynamic growth that was forecast for RTD tea. As Hungarian households brace for challenging financial times ahead, even highly popular variants of RTD tea are unlikely to sustain high volume growth rates across the forecast period.
As RTD tea attracts more health-conscious consumers in Hungary, natural ingredients such as tea extracts and real fruit juice, combined with reduced sugar content, are becoming increasingly popular. In addition, discerning local consumers are eschewing artificial colours and preservatives, and are demanding eco-friendly packaging in the form of recyclable plastic bottles or aluminium cans.
Although inflation and an increase in the cost of living will make life challenging for a large section of the local population, many Hungarians will be unwilling to entirely forego their favourite soft drinks, especially in the summer months. Less affluent consumers will seek discounts or switch to private label brands of RTD tea, and bulk buying behaviour will be more prevalent.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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