RTD tea is projected to register a positive performance over the forecast period, thanks to the strong recovery of the on-trade channel. This will be attributable to the loosening of pandemic-related restrictions and a return to “normal” behaviour patterns.
The competitive landscape for RTD in Vietnam is already fairly consolidated, with little room for new entrants. As the leading players already have solid positions within the category, it would be incredibly challenging for new players to enter the category.
During the forecast period, the leading players are also expected to concentrate on launching products with a health and wellness positioning, including no- and low-sugar variants, as well as those with additional functional ingredients, such as vitamins and minerals, in line with the rising health and wellness trend in Vietnam. Vietnamese consumers, especially women, are becoming more conscious of their sugar intake, which will lead to a growing demand for reduced sugar RTD tea.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!