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Country Report

RTD Tea in

RTD Tea in Serbia

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Off-trade volume and value sales continue to decline, despite on-trade closures

RTD tea has been experiencing a severe decline over the review period, suffering from strong competition from other product types, primarily carbonates and energy drinks, which are popular among younger consumers. The products have also suffered from a poor reputation owing to their high sugar content, which saw many consumers switching to other soft drinks, such as juice and flavoured bottled water.

Foodservice closures lead to a double-digit decline in on-trade volume sales

On-trade volume sales have been in decline across the forecast period, with on-trade value sales being positive in 2019. However, due to the outbreak of COVID-19, both on-trade volume and value sales are set to record a significant decline in 2020.

Consumers turn to e-commerce as a safer method of retail during COVID-19

Due to the outbreak of COVID-19 in 2020, the share of e-commerce is set to increase during the year, with consumers appreciating the ability to shop from the safety of their own homes – especially those older, or those more vulnerable to the virus. However, despite an uplift in growth, share is set to remain small in 2020, since it is growing from a low base.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Serbia?
What are the major brands in Serbia?
What flavors of RTD Tea, like green tea, are the most popular in Serbia?
Who is the consumer profile of RTD tea drinkers in Serbia?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Serbia?
Are fountain sales available for RTD Tea in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade volume and value sales continue to decline, despite on-trade closures

Foodservice closures lead to a double-digit decline in on-trade volume sales

Consumers turn to e-commerce as a safer method of retail during COVID-19

RECOVERY AND OPPORTUNITIES

On-trade records double-digit growth as consumers feel confident to visit foodservice establishments

Players respond to the growth of e-commerce by improving their online offerings

RTD tea players improve their reputation to boost sales across the forecast period

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Soft Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

RTD Tea in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Off-trade volume and value sales continue to decline, despite on-trade closures

Foodservice closures lead to a double-digit decline in on-trade volume sales

Consumers turn to e-commerce as a safer method of retail during COVID-19

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

RTD Tea in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade volume and value sales continue to decline, despite on-trade closures

Foodservice closures lead to a double-digit decline in on-trade volume sales

Consumers turn to e-commerce as a safer method of retail during COVID-19

RECOVERY AND OPPORTUNITIES

On-trade records double-digit growth as consumers feel confident to visit foodservice establishments

Players respond to the growth of e-commerce by improving their online offerings

RTD tea players improve their reputation to boost sales across the forecast period

CATEGORY DATA

Soft Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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