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Country Report

RTD Tea in

RTD Tea in Serbia

21 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTD tea unit price rises as more expensive brands increase their share

RTD tea saw a much better performance in off-trade current value terms than was the case in off-trade volume terms. This was a consequence of a visible rise in average unit price that occurred in 2017.

Health and wellness trend picks up pace

There has been visible development in line with the health and wellness trend within RTD tea in Serbia in 2017. Among the most important features aligned with this trend are increased focus in advertising on the lower sugar content of the Nestea brand.

COMPETITIVE LANDSCAPE

Coca-Cola continues to dominate RTD tea in Serbia, private label lines remain negligible

Coca-Cola with its Nestea brand accounted for around two thirds of overall RTD off-trade value sales in 2017 and it even saw its share slightly increase in 2017. The brand is very popular among all groups of consumers and the popularity is backed up by a wide distribution network, good brand image and reputation as well as by strong marketing support.

Second-ranked Nectar doo records highest increase in value sales in 2017

Domestic producer Nectar has been improving its image and increasing its share in RTD tea throughout the review period. The trend continued in 2017, when the manufacturer recorded the highest increase in value sales within the category in what can be considered to be a fairly challenging competitive environment.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Serbia?
What are the major brands in Serbia?
What flavors of RTD Tea, like green tea, are the most popular in Serbia?
Who is the consumer profile of RTD tea drinkers in Serbia?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Serbia?
Are fountain sales available for RTD Tea in Serbia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Serbia - Category analysis

HEADLINES

PROSPECTS

RTD tea unit price rises as more expensive brands increase their share

Health and wellness trend picks up pace

COMPETITIVE LANDSCAPE

Coca-Cola continues to dominate RTD tea in Serbia, private label lines remain negligible

Second-ranked Nectar doo records highest increase in value sales in 2017

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks declines in volume terms, but increases in value

Health and wellness trend has modest impact on soft drinks

Coca-Cola maintains and increases clear lead in 2017, domestics remain significant

Few new product launches observed, mainly packaging redesigns and launches of 100% juice products

Volume and value growth expected to be positive over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTD tea unit price rises as more expensive brands increase their share

Health and wellness trend picks up pace

COMPETITIVE LANDSCAPE

Coca-Cola continues to dominate RTD tea in Serbia, private label lines remain negligible

Second-ranked Nectar doo records highest increase in value sales in 2017

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Overview

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Table of Contents

RTD Tea in Serbia - Category analysis

HEADLINES

PROSPECTS

RTD tea unit price rises as more expensive brands increase their share

Health and wellness trend picks up pace

COMPETITIVE LANDSCAPE

Coca-Cola continues to dominate RTD tea in Serbia, private label lines remain negligible

Second-ranked Nectar doo records highest increase in value sales in 2017

CATEGORY DATA

Soft Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks declines in volume terms, but increases in value

Health and wellness trend has modest impact on soft drinks

Coca-Cola maintains and increases clear lead in 2017, domestics remain significant

Few new product launches observed, mainly packaging redesigns and launches of 100% juice products

Volume and value growth expected to be positive over the forecast period

MARKET DATA

SOURCES

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