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Country Report

RTD Tea in

RTD Tea in Ecuador

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category unit price impacted by taxes on sugary beverages

The category was highly impacted by the Law on Balancing Public Finances, established in May 2016. The law placed a tax of USD0.

Consumer awareness of healthier nutrition reduces category penetration

Consumers are becoming increasingly selective and demanding when choosing products, especially among food and beverages. There is an obvious consumption shift towards more natural products to avoid diseases associated with high sugar ingestion.

RTD tea is expected to continue declining over the forecast period

Over the forecast period, RTD tea will continue to decline strongly in retail value at constant 2017 prices and volume terms. This behaviour will be due to greater awareness of healthier eating habits among consumers, and the increasing amount of information about the harm caused by excessive sugar consumption, which is expected to continue impacting RTD tea.

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador SA leads RTD tea

Coca-Cola de Ecuador continued to lead RTD tea in 2017, gaining marginal retail value share. Even though all players in the category lost sales, the company maintained its leadership, as its RTD tea brand, Fuze Tea, leverages its distribution on Coca-Cola’s carbonates distribution, reaching massive points of sale in traditional grocery retailers.

International brands are the most representative

International companies lead RTD tea with dominant retail value share. The most relevant are Coca-Cola de Ecuador with Fuze Tea and Nestlé Ecuador with Nestea.

Innovation for mass brands focus on new flavours and new low sugar formulas

Nestlé Ecuador and Coca-Cola de Ecuador launched new products and innovations over the review period. Nestea launched Nestea box, a black tea drink available in two flavours, lemon and passion fruit with pineapple (tropical fruits) and sweetened with stevia.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Ecuador?
What are the major brands in Ecuador?
What flavors of RTD Tea, like green tea, are the most popular in Ecuador?
Who is the consumer profile of RTD tea drinkers in Ecuador?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Ecuador?
Are fountain sales available for RTD Tea in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Ecuador - Category analysis

HEADLINES

PROSPECTS

Category unit price impacted by taxes on sugary beverages

Consumer awareness of healthier nutrition reduces category penetration

RTD tea is expected to continue declining over the forecast period

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador SA leads RTD tea

International brands are the most representative

Innovation for mass brands focus on new flavours and new low sugar formulas

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Soft drinks maintains negative trend

Taxes on sugary beverages influence unit prices and consumption

Soft drinks remains as a local industry

Traffic light labelling system forces companies to improve their formulations and ingredients

New product developments focused on the use of natural ingredients

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category unit price impacted by taxes on sugary beverages

Consumer awareness of healthier nutrition reduces category penetration

RTD tea is expected to continue declining over the forecast period

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador SA leads RTD tea

International brands are the most representative

Innovation for mass brands focus on new flavours and new low sugar formulas

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in Ecuador - Category analysis

HEADLINES

PROSPECTS

Category unit price impacted by taxes on sugary beverages

Consumer awareness of healthier nutrition reduces category penetration

RTD tea is expected to continue declining over the forecast period

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador SA leads RTD tea

International brands are the most representative

Innovation for mass brands focus on new flavours and new low sugar formulas

CATEGORY DATA

Soft Drinks in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Soft drinks maintains negative trend

Taxes on sugary beverages influence unit prices and consumption

Soft drinks remains as a local industry

Traffic light labelling system forces companies to improve their formulations and ingredients

New product developments focused on the use of natural ingredients

MARKET DATA

SOURCES

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