Tea is a popular drink in Kazakhstan and considered a naturally healthy, refreshing and immune supporting drink. Likewise, RTD tea is considered to be a healthy soft drink and has been experiencing healthy volume growth over the review period.
Galanz Bottlers remained the top player with brands Maxi Chai and Nestea, followed by DP Beverages (Coca-Cola) with Fuse Tea, and RG Brands with Lipton Ice Tea and Piala. Domestic companies continued to have a strong dominance in RTD tea in Kazakhstan with their brands being well-known and highly recognisable.
Kombucha is gradually becoming more popular. Offerings such as from Russian brand Swag by Atardo and Oh My Kombucha by local start-up Wow Drinks are being seen on shelves more often.
The outlook for RTD tea is positive over the forecast period. RTD tea is set to see solid growth in volume terms over the forecast period, as product availability widens, health trends boost demand and more consumers try the products as prices become more competitive.
Consumers’ wish to lead healthier lives, which has been further accelerated by the pandemic, bodes well for RTD tea. Consumers perceive RTD tea as being natural and refreshing and offering other advantages such as antioxidant properties and immune boosting benefits.
Compared with other rapidly growing soft drinks, such as flavoured bottled water and energy drinks, RTD has seen a lot less innovation and this could dampen volume growth over the forecast period. Also, messaging often focuses on its refreshing properties and its affordability, rather than its health benefits.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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