RTD tea will register double-digit volume growth over the forecast period and will also be supported by population growth. Younger consumers enjoy having other options than carbonates and players will continue to drive sales by introducing new flavours and also bold, attention-seeking packaging.
Kazakhstan is committed to protecting its environment and reducing its carbon footprint. As a result, recycling and sustainability is increasingly a non-negotiable for companies.
Consumers do not overly worry about the sugar content of RTD tea and perceive RTD tea as being natural and refreshing and offering other advantages such as antioxidant properties and immune boosting benefits. In addition, consumers appreciate the convenience of RTD tea and RTD tea will continue to grow in popularity over the forecast period, especially during the summer months.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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