RTD tea is expected to record higher-than-market-average volume growth rates over the forecast period in both off-trade and on-trade channels. While the dominant still RTD tea, both regular and reduced sugar variants, is expected to record a resilient performance in the coming years, carbonated RTD tea and kombucha is expected to be more dynamic overall.
Bubble tea chains are expanding in terms of number of brands and number of outlets in line with growing popularity amongst local consumers. Despite the higher price points compared to RTD tea or even tea bags, local consumers value the convenience as well as customisation available at bubble tea shops.
The increasing number of local consumers focusing on their health and wellness following the pandemic is likely to be a long-lasting behavioural change. Other than sugar content, caffeine intake is another growing concern amongst local consumers.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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