RTD tea expected to continue growing with expansion of consumer baseLocal consumers are likely to become increasingly conscious of the need for healthy hydration and reducing sugar intake. Due to the successful positioning of RTD tea as a healthy drink, it is perceived as the perfect alternative to water, attracting older consumers who were previously reluctant to try this format.
Permissible indulgence will benefit kombucha and fruit tea options due to an increasing number of consumers looking to follow healthier lifestyles. Contrary to stringent health management routines, driven by vigorous exercise and restrictive diets, there has been a more recent rise of the permissible indulgence trend, whereby consumers choose healthy but appetising products.
While RTD tea is experiencing increasing competition from other soft drinks, especially the rise of reduced sugar carbonates, it is considered as an appetising option that offers specific benefits, including kombucha. However, with hundreds of sweet but zero calorie drinks being introduced in South Korea, RTD tea players may no longer be able to rely on this positioning alone.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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