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Learn moreMar 2019
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RTD tea saw strong growth in 2018 in both volume and value terms, driven by the improved macroeconomic situation and the promotion carried out by local manufacturers. Economic resurgence and the relatively improved disposable incomes of consumers have supported growth in both outdoor entertainment and off-trade sales of RTD tea in Azerbaijan.
Over the review period, state authorities strongly promoted tourism in Azerbaijan, using different campaigns and tools to attract more visitors to the country. The actions undertaken by state bodies have brought positive results, attracting more tourists from both neighbouring and far countries.
In 2018, RTD tea was available through both traditional and modern grocery retailers. Modern retail channels, however, saw a faster increase during the year, mainly attributed to the rapid increase in the number of modern outlets.
The company performed well in 2018 on account of its good relationships with modern grocery retailers, which are actively gaining ground in packaged food distribution in Azerbaijan. The success of Azersun Azerbaijan Trading Co is due to the high recognition of the Lipton Ice Tea brand, which is widely distributed by the company through modern and traditional grocery retailers.
International brands lead RTD tea in Azerbaijan due to the immaturity of local manufacture. Local brands continue to be avoided by local consumers due to the typically lower quality of local food products.
During 2018, no significant nor notable new product launches were seen within RTD tea in Azerbaijan. On the one hand, local consumers prefer well-known, established brands, such as Fuse Tea, Lipton Ice Tea and Nestea.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Azerbaijan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.