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Country Report

RTD Tea in

RTD Tea in Azerbaijan

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Macroeconomic improvement supports the growth of RTD tea

RTD tea saw strong growth in 2018 in both volume and value terms, driven by the improved macroeconomic situation and the promotion carried out by local manufacturers. Economic resurgence and the relatively improved disposable incomes of consumers have supported growth in both outdoor entertainment and off-trade sales of RTD tea in Azerbaijan.

Amplified tourism supports the faster on-trade growth of RTD tea compared to off-trade sales

Over the review period, state authorities strongly promoted tourism in Azerbaijan, using different campaigns and tools to attract more visitors to the country. The actions undertaken by state bodies have brought positive results, attracting more tourists from both neighbouring and far countries.

Modern retailing set to support RTD tea’s performance in the forecast period

In 2018, RTD tea was available through both traditional and modern grocery retailers. Modern retail channels, however, saw a faster increase during the year, mainly attributed to the rapid increase in the number of modern outlets.

COMPETITIVE LANDSCAPE

Azersun Azerbaijan Trading Co remains the leading RTD tea player in 2018

The company performed well in 2018 on account of its good relationships with modern grocery retailers, which are actively gaining ground in packaged food distribution in Azerbaijan. The success of Azersun Azerbaijan Trading Co is due to the high recognition of the Lipton Ice Tea brand, which is widely distributed by the company through modern and traditional grocery retailers.

RTD tea becomes more saturated with consumer base growth

International brands lead RTD tea in Azerbaijan due to the immaturity of local manufacture. Local brands continue to be avoided by local consumers due to the typically lower quality of local food products.

RTD tea giants dwarf new product launches in 2018

During 2018, no significant nor notable new product launches were seen within RTD tea in Azerbaijan. On the one hand, local consumers prefer well-known, established brands, such as Fuse Tea, Lipton Ice Tea and Nestea.

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RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Azerbaijan?
What are the major brands in Azerbaijan?
What flavors of RTD Tea, like green tea, are the most popular in Azerbaijan?
Who is the consumer profile of RTD tea drinkers in Azerbaijan?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Azerbaijan?
Are fountain sales available for RTD Tea in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Macroeconomic improvement supports the growth of RTD tea

Amplified tourism supports the faster on-trade growth of RTD tea compared to off-trade sales

Modern retailing set to support RTD tea’s performance in the forecast period

COMPETITIVE LANDSCAPE

Azersun Azerbaijan Trading Co remains the leading RTD tea player in 2018

RTD tea becomes more saturated with consumer base growth

RTD tea giants dwarf new product launches in 2018

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 2 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Soft Drinks in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks regains its positive performance in 2018

Macroeconomic stability and modern retailing development support the growth of soft drinks

Soft drinks is saturated and represented by both local and international brands

New product launches in 2018 are mainly within emerging categories with high growth potential

Soft drinks is set to develop due to macroeconomic stability and rising consumer awareness

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

RTD Tea in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Macroeconomic improvement supports the growth of RTD tea

Amplified tourism supports the faster on-trade growth of RTD tea compared to off-trade sales

Modern retailing set to support RTD tea’s performance in the forecast period

COMPETITIVE LANDSCAPE

Azersun Azerbaijan Trading Co remains the leading RTD tea player in 2018

RTD tea becomes more saturated with consumer base growth

RTD tea giants dwarf new product launches in 2018

Samples

Overview

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Table of Contents

RTD Tea in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Macroeconomic improvement supports the growth of RTD tea

Amplified tourism supports the faster on-trade growth of RTD tea compared to off-trade sales

Modern retailing set to support RTD tea’s performance in the forecast period

COMPETITIVE LANDSCAPE

Azersun Azerbaijan Trading Co remains the leading RTD tea player in 2018

RTD tea becomes more saturated with consumer base growth

RTD tea giants dwarf new product launches in 2018

CATEGORY DATA

Soft Drinks in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks regains its positive performance in 2018

Macroeconomic stability and modern retailing development support the growth of soft drinks

Soft drinks is saturated and represented by both local and international brands

New product launches in 2018 are mainly within emerging categories with high growth potential

Soft drinks is set to develop due to macroeconomic stability and rising consumer awareness

MARKET DATA

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