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Country Report

RTD Tea in

RTD Tea in Azerbaijan

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth depends on macroeconomic situation and local players’ pricing strategies

In 2017, sales of RTD tea grew in volume terms. The resurgence of RTD tea in Azerbaijan is attributed to the comparatively stable macroeconomic situation and active promotion by key players.

Volume sales show positivity due to leaders’ well-organised pricing strategies

RTD tea’s average unit price grew over the review year, reflecting the macroeconomic situation and inflation in the country, following the local currency’s devaluation in 2015. Due to the relatively steady local currency rate in 2017, manufacturers and distributors continued normal operations keeping prices stable during the year.

RTD tea to perform well over the forecast period

Over the forecast period, RTD tea is expected to develop, rising in both volume and value terms. Product variety and assortment of RTD tea available at retail channels is expected to grow, strengthening competition among the players.

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd leads RTD tea in 2017

In 2017, the leader and best performer in RTD tea was Baku Coca-Cola Bottlers Ltd. The company’s key brand, Fuse Tea, enjoys strong brand recognition among local consumers.

Successful pricing strategy allows Fuse Tea to grow faster

Over the review period, Baku Coca-Cola Bottlers Ltd enjoyed good performance due to a reviewed pricing strategy on its products, including RTD tea Fuse Tea. Given the reduced purchasing power of consumers, value for money offerings gained ground during the review period and the ability of Baku Coca-Cola Bottlers Ltd to address the price-sensitivity of local consumers allowed the company to be the best performer in 2017.

International brands lead RTD tea

Even though local brands are available in Azerbaijan, their shares remain negligible, and multinational players lead sales of RTD tea. The predominance of international brands is attributed to higher consumer perception of globally-recognised brands and very active promotion by these products through media and retail channels, especially fast-growing modern retail channels, such as supermarkets, hypermarkets and convenience stores.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Azerbaijan?
What are the major brands in Azerbaijan?
What flavors of RTD Tea, like green tea, are the most popular in Azerbaijan?
Who is the consumer profile of RTD tea drinkers in Azerbaijan?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Azerbaijan?
Are fountain sales available for RTD Tea in Azerbaijan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Growth depends on macroeconomic situation and local players’ pricing strategies

Volume sales show positivity due to leaders’ well-organised pricing strategies

RTD tea to perform well over the forecast period

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd leads RTD tea in 2017

Successful pricing strategy allows Fuse Tea to grow faster

International brands lead RTD tea

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks partially recover in 2017

Busy lifestyles of consumers change preferences

Baku Coca-Cola Bottlers Ltd remains clear leader of soft drinks, strengthening its position in 2017 due to active promotion

Key new product developments claim value for money benefits

Soft drinks have promising base to grow over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Azerbaijan

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Executive Summary

New Report Guarantee

PROSPECTS

Growth depends on macroeconomic situation and local players’ pricing strategies

Volume sales show positivity due to leaders’ well-organised pricing strategies

RTD tea to perform well over the forecast period

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd leads RTD tea in 2017

Successful pricing strategy allows Fuse Tea to grow faster

International brands lead RTD tea

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Growth depends on macroeconomic situation and local players’ pricing strategies

Volume sales show positivity due to leaders’ well-organised pricing strategies

RTD tea to perform well over the forecast period

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd leads RTD tea in 2017

Successful pricing strategy allows Fuse Tea to grow faster

International brands lead RTD tea

CATEGORY DATA

Soft Drinks in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks partially recover in 2017

Busy lifestyles of consumers change preferences

Baku Coca-Cola Bottlers Ltd remains clear leader of soft drinks, strengthening its position in 2017 due to active promotion

Key new product developments claim value for money benefits

Soft drinks have promising base to grow over the forecast period

MARKET DATA

SOURCES

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