RTD tea consumption will achieve dynamic growth over the forecast period, and increasing product availability and increasing wider availability is set to aid sales. In addition, health and wellness will continue to be growing trends in the country, with consumers moving away from products they deem to be unhealthy for the body.
Due to rising competition and the entry of more brands coupled with rising penetration, players will look to launch new flavours options across the forecast period that diversify away from existing popular flavours; lemon, peach and mango. The end of the review period already saw the introduction of various flavours, such as Arizona pomegranate and blueberry, as well as Shai raspberry.
Growth in off-trade volume sales of RTD tea will continue to be challenged across the forecast period, buy the widespread availability and relative affordability of freshly brewed green tea. This will remain a significant drag on growth in demand for RTD tea.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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